Our Values

Our values are at the foundation of everything we do.
Reliably effective
It may look mighty simple but our tough little powder gets squeaky clean results time and time again.

Cleaning with a conscience
We want to make a difference, not just to your knickers but how you live your life and the environment too.

Joyfully down to earth
Periods are a fact of life so we don’t shy away from talking about them but we always do it with grace, positivity and with a pinch of fun.

Creators of positive change
Beautifully simple science put to great practical use so you don’t have to put up with the way it’s always been.
Knickers line